1. Product or Service Inputs
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Variable cost per unit
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Results update automatically as you enter or change your numbers.
2. Pricing and Profit Snapshot
Revenue
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Variable Cost / Unit
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Contribution / Unit
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Gross Margin
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Markup on Cost
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Estimated Profit
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Break-Even Units
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Break-Even Sales
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Price for Target Margin
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3. Target-Profit Pricing
Units for Target Profit
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Price Needed at Current Volume
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Required Sales for Target Profit
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4. What-If Pricing Planner
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Projected result after changes
Adjusted Revenue
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Adjusted Total Cost
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Adjusted Profit
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5. Scenario Comparison
Save the current pricing plan as Scenario A, adjust any assumptions, then save Scenario B.
Scenario A
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Scenario B
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| Measure | Scenario A | Scenario B | Difference |
|---|---|---|---|
| Save both scenarios to compare them. | |||
6. Pricing Decision Dashboard
Selling Price$0
Variable Cost / Unit$0
Contribution Margin0%
Estimated Profit$0
Break-Even Units0
Target-Margin Price$0
Target-Profit Price$0
Largest Variable Cost—
Automated pricing insights
7. Recommended Next Actions
8. Pricing Review Checklist
| Question | Why It Matters |
|---|---|
| Are all direct materials and labor included? | Missing direct costs can make a profitable-looking price unprofitable. |
| Are transaction fees, commissions, and freight included? | Small percentage fees can materially reduce contribution margin. |
| Does the price contribute enough toward fixed costs? | Gross profit must cover rent, salaries, software, insurance, and other overhead. |
| Is expected sales volume realistic? | A good unit margin may still produce a loss if volume is too low. |
| What happens if costs rise? | Testing cost increases shows whether the price has enough protection. |
| Can customers understand the value? | Pricing should reflect both cost and the value delivered to the customer. |
| Are discounts reducing margin below the target? | Discounts should be measured against contribution margin, not just revenue. |
| Is pricing reviewed regularly? | Costs, labor, demand, and competition change over time. |
9. Save or Share Your Results
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Important: This calculator provides general planning estimates. It does not replace complete cost accounting, market research, tax advice, legal advice, or a professional pricing review. Actual results depend on cost accuracy, demand, discounts, returns, capacity, and other factors.